Privacy Policy

1. Cookie Categories

We use cookies and similar tracking technologies on this website. Cookies are divided into three mandatory categories, each serving distinct purposes and subject to different consent requirements.

1.1 Essential Cookies

Purpose: Essential cookies are necessary for core site functionality, security, session management, and compliance with legal obligations. These cookies enable you to navigate our website and use its features.

Examples: session_id, csrf_token, cookie_consent_status, load_balancer_session

Consent Required: No. Essential cookies are activated automatically as they are strictly necessary for the website to function properly.

Retention: Session duration or up to 12 months for preference storage such as language selection and cookie consent records.

1.2 Analytics Cookies

Purpose: Analytics cookies collect information about how visitors use our website, including pages visited, time spent on site, traffic sources, and user behavior patterns. This data helps us improve site performance, user experience, and content relevance.

Tools: Google Analytics 4

Examples: _ga, _ga_XXXXXXX, _gid, _gat

Consent Required: Yes. Analytics cookies are activated only after you accept them via the cookie consent banner or preferences panel.

Retention: Up to 14 months from the date of collection.

1.3 Marketing and Advertising Cookies

Purpose: Marketing cookies enable remarketing, personalized ad delivery, conversion tracking, and audience segmentation. These cookies allow us to show relevant advertisements to users who have previously visited our website across third-party platforms including Google services and Meta platforms (Facebook and Instagram).

Consent Required: Yes. Marketing and advertising cookies are activated only after you explicitly accept them.

Retention: Up to 540 days, which is the default retention period for Google Ads conversion tracking cookies.

2. Marketing Cookies — Mandatory Disclosures

When you consent to marketing cookies, the following practices and technologies become active on our website:

2.1 Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. These vendors collect information about your browsing behavior across multiple websites to deliver advertisements that may be of interest to you.

2.2 Advertising Partners

We work with advertising partners such as Google LLC and Meta Platforms, Inc. to deliver advertisements tailored to your interests across various websites, applications, and platforms. These partners operate as independent data controllers and process data according to their own privacy policies.

2.3 Remarketing

We use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our advertisements on other websites, apps, or platforms you visit. Remarketing allows us to present relevant offers and content based on pages you viewed or actions you took on our website.

2.4 YouTube and Google Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network. This means you may encounter our ads while watching videos, checking email, reading news, or browsing partner websites within Google's advertising ecosystem.

2.5 Tracking Technologies in Use

We use the following tracking technologies on this website:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags

2.6 Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, phone calls, or service inquiries. This measurement allows us to evaluate campaign effectiveness, optimize ad spend allocation, and improve return on investment. Conversion data may be shared with Google Ads and Meta to facilitate campaign optimization and reporting.

2.7 Active Advertising Technologies

The following advertising and analytics technologies are active on this site when you consent to marketing cookies:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook and Instagram advertising platform)

2.8 Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time through the following resources:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove advertisements entirely. You will continue to see non-personalized advertisements that are not based on your browsing behavior or interests.

2.9 Cookie Preference Management

You can manage your cookie preferences at any time by clicking the "Manage Cookie Preferences" link in the footer of this website. This will open a preferences panel where you can accept or reject each cookie category independently. Essential cookies remain active at all times as they are necessary for site functionality.

3. Consent Requirements

3.1 Cookie Consent Banner

When you first visit our website, a cookie consent banner appears at the bottom-right corner of your screen. This banner provides three options:

• Accept All Cookies: Activates essential, analytics, and marketing cookies
• Reject Non-Essential: Activates only essential cookies; analytics and marketing cookies remain inactive
• Manage Preferences: Opens a detailed panel allowing you to toggle analytics and marketing cookies independently

The banner does not block access to website content. You may dismiss it by making a choice or navigating away. If you dismiss without accepting, only essential cookies will be active.

3.2 Consent Statement

By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

3.3 EEA and UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

3.4 Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage Cookie Preferences" in the website footer or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid. Once withdrawn, marketing and analytics cookies will no longer collect data unless you provide consent again.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Data sharing with Google is governed by Google's Privacy Policy available at https://policies.google.com/privacy

Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Data sharing with Meta is governed by Meta's Data Policy available at https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable for international data transfers. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties. Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5. Lead Forms and Contact Requests

When you submit a contact form, request a consultation, or register interest in our services, we collect the information you provide. This typically includes:

• Full name (first and last)
• Email address
• Phone number
• Company name
• Your message or inquiry details

Legal Basis: We process this data based on consent (GDPR Article 6.1.a) and, where a service relationship exists or is anticipated, performance of a contract (GDPR Article 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law or ongoing business relationship.

Your Rights: You may request deletion of your data at any time by contacting us at the email address provided at the end of this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy and consent to the processing described herein.

6. Google Services and Advertising

This website uses the following Google services when you consent to analytics and marketing cookies:

6.1 Google Analytics 4

Google Analytics 4 collects anonymized usage data, device information, and behavioral signals to help us understand how visitors interact with our website. IP anonymization is enabled to protect user privacy. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout

6.2 Google Ads Conversion Tracking

Google Ads conversion tracking records when a user completes a defined action such as form submission, phone call, or service inquiry after clicking one of our advertisements. This data is used solely for measuring ad campaign performance and optimizing advertising spend. Conversion data is shared with Google Ads to facilitate campaign reporting and optimization.

6.3 Google Remarketing

Google Remarketing allows us to show advertisements to previous visitors across Google's advertising network, including Google Search, YouTube, Gmail, and partner websites. Remarketing lists are not created from sensitive data categories including health information, financial status, religion, political affiliation, or sexual orientation.

6.4 Google Tag Manager

Google Tag Manager deploys tracking tags on our behalf. Tag Manager itself does not collect personal data; it acts as a container for the analytics and advertising tags listed above. All data collection occurs through the individual tags managed within the Tag Manager platform.

Google's advertising products and privacy practices are governed by https://policies.google.com/technologies/ads

7. Meta Advertising Services

This website uses the Meta Pixel (formerly Facebook Pixel) to measure the effectiveness of our advertising on Facebook and Instagram. The Meta Pixel may record:

• Page views and time spent on site
• Specific conversion events such as form submissions or service inquiries
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor do we target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Meta's data processing practices are governed by Meta's Data Policy available at https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit https://www.facebook.com/adpreferences/

8. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to weapons, controlled substances, counterfeit goods, unlicensed gambling services, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking (showing different content to search engines versus users), automatic redirects, and content variation by traffic source are not used on this website.

10. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address provided in this policy if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable Standard Contractual Clauses can be requested by contacting us directly using the contact information at the end of this policy.

12. User Rights Under GDPR

If you are located in the European Economic Area or the United Kingdom, you have the following rights regarding your personal data:

• Right of Access (Article 15): Request a copy of the personal data we hold about you, including details of processing purposes, data categories, recipients, and retention periods.
• Right to Rectification (Article 16): Correct inaccurate or incomplete personal data.
• Right to Erasure (Article 17): Request deletion of your personal data (also known as the "right to be forgotten") when it is no longer necessary for the purposes for which it was collected or when you withdraw consent.
• Right to Restriction of Processing (Article 18): Limit how we process your data under certain circumstances, such as when you contest the accuracy of the data.
• Right to Data Portability (Article 20): Receive your personal data in a structured, commonly used, and machine-readable format and transmit it to another controller.
• Right to Object (Article 21): Object to processing based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent (Article 7.3): Revoke consent at any time without penalty, without affecting the lawfulness of processing conducted before withdrawal.

To exercise any of these rights, email us at [email protected]. We will respond to your request within 30 days of receipt. You also have the right to lodge a complaint with your local supervisory authority:

• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

13. What Data We Collect

We collect the following categories of personal data through our website:

• Contact Information: Full name, email address, phone number, company name
• Technical Data: IP address, browser type and version, device type and operating system, screen resolution
• Tracking Data: Cookies and tracking identifiers placed by Google Analytics, Google Ads, and Meta Pixel
• Usage Data: Pages visited, time spent on site, click paths, navigation patterns, referral sources
• Form Submission Content: Messages, inquiries, and information provided through contact forms
• Conversion Events: Actions taken on the website such as form submissions, phone calls, or service inquiries

14. Legal Basis for Processing

We process personal data under the following legal bases as defined in GDPR Article 6:

• Contact Form Data: Consent (Article 6.1.a) and performance of a contract or pre-contractual measures (Article 6.1.b)
• Analytics Data: Consent (Article 6.1.a)
• Marketing and Remarketing Data: Consent (Article 6.1.a)
• Security and Fraud Prevention: Legitimate interest (Article 6.1.f) in protecting our systems and users from malicious activity

15. Data Retention Periods

We retain personal data for the following periods:

• Contact Form Submissions: 2 years from the date of submission
• Analytics Data (Google Analytics 4): 14 months from collection
• Marketing Cookies (Google Ads): Up to 540 days from placement
• Email Communications: Duration of the business relationship plus 1 year
• Server Logs: 90 days for security and diagnostic purposes
• Cookie Consent Records: 3 years to comply with audit and accountability requirements

After these periods expire, data is securely deleted or anonymized unless a longer retention is required by law.

16. How We Use Your Data

We use personal data collected through this website for the following purposes:

• Responding to inquiries and providing requested information
• Delivering consulting services and maintaining client relationships
• Improving website functionality, user experience, and content relevance
• Analyzing traffic patterns and user behavior through analytics tools
• Delivering personalized advertisements across Google and Meta platforms
• Measuring advertising campaign performance and return on investment
• Complying with legal obligations and protecting against fraud
• Sending service updates, newsletters, and marketing communications (with consent)

17. Data Security

We implement industry-standard security measures to protect personal data against unauthorized access, disclosure, alteration, or destruction. These measures include encryption of data in transit (HTTPS/TLS) and at rest, role-based access controls, regular security audits, audit logging of data access, and secure development practices. While we strive to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but commit to promptly addressing any security incidents in accordance with applicable breach notification requirements.

18. Third-Party Links

This website may contain links to third-party websites, services, or resources that are not operated or controlled by InsightEdge Canada. We are not responsible for the privacy practices, content, or security of external websites. When you click on a third-party link, you leave our website and are subject to the privacy policy and terms of the destination site. We encourage you to review the privacy policies of any third-party sites you visit.

19. Email Marketing and Unsubscribe

If you provide your email address through a contact form or subscription, we may send you service updates, newsletters, case studies, or promotional offers related to our consulting services. You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in the footer of any email or by contacting us directly. Unsubscribing from marketing emails does not affect transactional or service-related communications necessary to fulfill our contractual obligations.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Material changes will be communicated via a prominent notice on our homepage at least 14 days before the updated policy takes effect. The "Last Updated" date at the top of this policy indicates when the most recent revisions were made. Continued use of our website after changes take effect constitutes acceptance of the updated policy.

21. Contact Information

If you have questions about this Privacy Policy, wish to exercise your data protection rights, or need to report a privacy concern, please contact us:

We will respond to all inquiries within 30 days of receipt. For urgent privacy matters, please indicate "URGENT PRIVACY REQUEST" in the subject line of your email.